The Roblox community can also explore the metaverse counterpart of the McLaren Technology Centre, take selfies with the MC元6, purchase exclusive F1 McLaren digital items, and gear up in avatar bundles of Norris and Ricciardo. I hope you all enjoy the ride in the metaverse, and keep an eye out for my avatar!” “Our car launch is one of the most exciting events of the year and this time our fans will have the chance to sit in it before me and Daniel have even driven it, which is pretty cool. “Driving a Formula 1 car is an amazing feeling, so it’s awesome we’re able to give fans their own experience on Roblox,” said Lando Norris, McLaren F1 driver. The McLaren F1 Racing Experience on Roblox, a global digital platform bringing millions of people together through shared experiences, enables fans to race a virtual MC元6 through some of the most popular Roblox experiences including Driving Simulator, Jailbreak, and Ultimate Driving. The occasion marks the first time a Formula 1 brand has unveiled a new car via an immersive, widely accessible metaverse experience. The global digital reveal on Roblox is coordinated with the real-world reveal of the new McLaren MC元6 in which McLaren F1 drivers Lando Norris and Daniel Ricciardo will compete for the 2022 FIA Formula 1 World Championship.
– (February 11, 2022) – Roblox (NYSE: RBLX) and McLaren Racing today released the new virtual McLaren MC元6 race car to Formula 1 enthusiasts with access to the McLaren F1 Racing Experience on Roblox. With new McLaren F1 Racing Experience, fans can get behind the wheel, race across popular virtual worlds on Roblox sporting exclusive McLaren F1 gear as the real-world FIA race calendar unfolds
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